So I live across from a unique, rather fancy, overpriced grocery store. Kind of a bastion in a world overrun (thankfully so, in many instances, like, oh I don't know, ANYTIME after 9 pm) with major chains like Jewel, Walgreens, Dominick's, Walmart and Target.
Treasure Island calls itself "America's Most European Grocery Store".
I've come to the conclusion, and won't make you walk through the calculations with me (I'm convinced, so you just have to believe me. It's an exercise in trust, like a trust fall) that I neither lose nor save money by shopping at Treasure Island. Their prices, of course, are higher than those at Jewel, for instance, and they rarely have sales. It's just mathematically sound, though, that the extra money I spend on buying my yogurt at Treasure Island is more than recouped when I calculate what I save now that I no longer purchase package mailers.
Here's the key to my success in both saving time and not losing money by shopping at T.I.: THEIR BAGS. These bags are the sturdiest paper. I'd construct a small flotation device and trust it to hold a small child (not my own) for a good 90 minutes atop a body of water. THAT sturdy. I began to resort to packaging some of the books I sell by wrapping them in Treasure Island bags when I didn't have any package mailers. It occurred to me that there was no reason NOT to always employ this method.
I've gotten a number of compliments from customers who, upon receipt of their order, have let me know they appreciated the packaging.
Presumably for its uniqueness and not the butcher paper aesthetic.
Thank you, Treasure Island.
Stay classy.
And stay situated right across the street.









